Building customer-centric products


Just build it and see what happens doesn't work

I work with startups to implement Product-Led Growth (PLG), with tools like problem trees and customer journey analysis.

Get Started

Get Started


Why partner with me

I use your data and help you collect more,
to invalidate rather than validate.

I help you build things scrappily, like landing pages and clickable prototypes.


I help you make confident investment decisions by building a clear understanding of the problem.

I help you define your competitive advantage.

The discovery phase has the most potential, but it's insanely hard to get through.

Few startups do this stage well.

How I work

01
Customer Discovery


I use Customer Discovery techniques to uncover what your customers genuinely need, not just what they say they want. This makes every decision informed and intentional.

02
Delivery: No Longer
a Bottleneck


I help you simplify and streamline your product delivery processes, leading to faster time-to-market, more efficient resource allocation, and products that consistently hit the mark.

03
Lasting Growth


I help you embed customer-centric strategies into your operations, so you can continuously evolve and stay ahead of the curve.

Don't believe me?
Teams feel lost with the customer journey

Mapping out the customer journey can feel like being thrown into an abyss. I don't get any feedback, and sometimes it just feels like I'm wasting my time with these Miro boards.

Leo Branica

Head of Sales - Sales Flow

Your customers are talking,
but are you listening?

Product discovery is an ongoing process to keep your product relevant and valuable to your users.

thedesigncall 2024

Your customers are talking,
but are you listening?

Product discovery is an ongoing process to keep your product relevant and valuable to your users.

thedesigncall 2024

Your customers are talking,
but are you listening?

Product discovery is an ongoing process to keep your product relevant and valuable to your users.

thedesigncall 2024